Leveraging Social Media for Patient Recruitment with Steve Wimmer
In this episode, Maya meets Steve. Steve is the VP of partnerships for 1nHealth. He brings a wide-ranging scope of experience to his role, having worked previously in digital marketing, e-commerce, and education. He is primarily responsible for assessing digital recruitment feasibility and developing external partnerships.
Maya and Steve discuss the following topics:
(2:00) The common things between patient recruitment and e-commerce
(4:48) The 3 e-commerce tactics that can be applied to patient recruitment
(11:57) Are iterations of patient recruitment ads expensive
(13:53) The #1 platform for patient recruitment
(19:59) Real-life stories from patient recruitment campaigns
(27:48) What makes or breaks clinical trials
Tune in today and start expanding your knowledge!
Maya Zlatanova, CEO of Trialhub
Steve Wimmer, VP of Partnerships for 1nHealth
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