How to Market Clinical Trials to the Right Participants with Colin Sholes
In this episode, Maya meets Colin Sholes. Colin is the founder of Cure Clinical Inc., a US-based software company building a comprehensive database for clinical research performance analysis.
Maya and discuss the following topics:
(4:29) Why is a direct-to-consumer business similar to patient recruitment
(8:06) How to balance the pitch to patients with the site demands
(11:23) How to achieve consistency in patient recruitment ads
(14:40) Are sponsors and CROs reacting to clinical sites direct feedback
(16:58) How does Cure Clinical make trials more scalable
(20:50) Do sites need better statistics or better tools
(24:00) The #1 solution to make trials more patient-friendly
Tune in today for a thrilling journey into the world of clinical trials – expand your knowledge!
Maya Zlatanova, CEO of Trialhub
Colin Sholes, Founder of Cure Clinical
See More:
Creators and Guests
